Commenting on the new agreement, Abdulla bin Sulayem, CEO of Seven Tides, said: “Barceló Hotel Group were appointed to manage DUKES Dubai, because it is a dynamic and flexible hospitality company, operating 249 hotels across 22 countries, with a wealth of experience, running luxury international resorts and most importantly, fulfilling guest expectations.

 

“The Barceló Group also has its own wholesale and retail travel division incorporating 700 travel agencies on four continents, so we are also confident that they will be able to develop new niche markets for DUKES Dubai, as well as optimising our position in the key international markets,” added bin Sulayem. 

 

Jaime Buxó, Chief Development Officer at Barceló Hotel Group, said: “Our partnership with Seven Tides further reinforces our growth strategy to expand our footprint across the UAE and indeed the Middle East over the next five years. 

 

“The hotel is a stunning addition to Barceló’s growing luxury portfolio. Guest will experience first-class service coupled with exceptional facilities and vibrant surroundings on the iconic Palm Jumeirah, all making for a truly memorable stay.”

 

Goulam Amarsy, CEO of Barceló Gulf, partner of Barceló Hotel Group in the Middle East, added: “Barceló Hotel Group and Seven Tides share a similar vision for DUKES Dubai and we look forward to infusing the luxurious and innovative mind-set of the Royal Hideaway brand into this iconic Palm Jumeirah property.” 

 

Delivering an upscale blend of cosmopolitan luxury twinned with tradition, DUKES Dubai comprises 279 guestrooms including 64 stylish suites and a women-only Duchess Floor plus 287 fully furnished hotel apartments.

 

The property offers contemporary leisure, conference and entertainment facilities including a stunning private beach, indoor pool, outdoor infinity pool and state-of-the-art gym as well as six distinctive dining experiences.