Dubai Holding and Emaar Properties have announced the launch of Dubai Square, a new retail metropolis in Dubai Creek Harbour equivalent to the size of more than 100 football pitches.

Blurring the boundaries of online and in-mall shopping, integrating indoor and outdoor, and promoting a social experience, Dubai Square is shaped by next-generation technology and designed for the new era of customers, Emaar said in a statement.

Equivalent to the size of more than 100 football pitches - with over 750,000 square metres (8.07 million square feet) of gross floor retail space –Dubai Square will have nearly more than twice the gross leasable area of The Dubai Mall. 

His Excellency Abdulla Al Habbai, Chairman of Dubai Holding, said: “Dubai is experiencing tremendous tourist inflow and continues to rank highly as a holiday destination for people from many different parts of the world. The city’s appeal is anchored in its strong leisure and entertainment, retail and hospitality industry, the foundations of which Dubai Holding helped build and strengthen over time. The destinations we have delivered, such as Jumeirah Burj Al Arab, JBR, Global Village and Business Bay, are some of the most recognisable urban landmarks of today. Dubai Square is our new retail and leisure destination, and with this we aim to actually redefine the shopping experience by introducing a variety of innovative concepts. This is our latest endeavour to bring the best to Dubai, as part of Dubai Holding’s promise, ‘for the good of tomorrow’.”

His Excellency Mohamed Alabbar, Chairman of Emaar Properties, said: “With Dubai Square, we are delivering a new destination experience that will bring incredible value to our retail partners. Dubai Square is where technology meets the human touch, and retail meets next-generation entertainment. With its omnichannel offering, it not only drives in-store retail but also the online engagement of brands with customers. With its location in Dubai Creek Harbour, and by serving as the closest mega-retail district to millions of passengers passing through the Dubai International Airport, it meets the real need for a new generation lifestyle destination, especially given Dubai’s growth in population and tourist arrivals.”

Dubai Square will be set in the heart of Dubai Creek Harbour, a mega-development 10 minutes from the Dubai International Airport and the iconic Burj Khalifa. Adjacent to Dubai Creek Tower, the new icon in its totality represents a 2.6-million square metre (about 30 million square feet) retail, hospitality and residential district. 

With Dubai being the fourth most visited destination in the world, Dubai Square will also be the closest mega-retail district to millions of visitors passing through Dubai International Airport, which is 10 minutes away. It will play a central role in driving retail sales in Dubai, expected to be over US$43.8 billion (AED 160 billion) by 2021, and serving the estimated 20 million tourists to the city by 2020. 

Dubai Square will be linked directly to the Dubai Creek Tower through a cutting-edge underground extension. It will be spread across three levels, each presenting a unique set of experiences to the customer. The ground floor will have an events arena and a broad spectrum of event spaces on streets and alleys. The first floor will have a four-lane boulevard lined with luxury retail, dining and leisure outlets. 

Unique immersive experiences will elevate the fashion offering at Dubai Square with special VIP dressing rooms, smart fitting rooms with interactive mirrors, curated private fashion collections, personalised AI recommendations, 3D printed clothing and accessories, fashion museums and more.

Located along the historic Dubai Creek, Dubai Creek Harbour will be a vibrant new precinct with Dubai Square, residential towers, and Creek Marina. There will be schools, hospitals and recreational facilities in the vicinity, as well as Dubai’s upcoming iconic mosque. When completed, Dubai Creek Harbour will be home to over 200,000 people and be a major economy driving the tourism, retail and hospitality sectors of the city. 

Source: Emaar Properties

See also:

Dubai Creek Tower construction running ahead of schedule

Dubai real estate brokers earn AED 571 million in H1 2018

Dubai's top 10 most in-demand real estate hot spots